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2025浙江文旅总评榜揭晓，最大赢家是桐庐_我的网站

胡雪岩

一 | Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。今年夏天，桐庐OMG心跳乐园自带“天庭混响”的NPC“龟仙人”火爆全网。不少年轻人专门打飞的奔赴桐庐，就为了和他“对个暗号”。而奥运冠军全红婵的到来，更是将热度推向新高潮，全网相关话题累计曝光量突破两亿。流量洪流中，“中国最美县”桐庐稳稳接住了这波“泼天的富贵”。昨晚，作为省内颇具行业影响力的年度文旅评选活动——“文旅·生长与治愈”2025浙江文化和旅游总评榜揭晓，现场颁布的九大榜单中，桐庐独占六席，成为最大赢家。

二 | 桐庐获得的六项荣誉，除“十大宝藏小城”外，在细分赛道同样收获满满：“戏水王国·浪在桐庐”品牌营销入选2025浙江城市文旅品牌创新宣推案例，2026年该IP升级为“戏水王国·桐庐真能野”；杭州OMG心跳乐园同时摘得2025“浙江潮玩景区”和“浙江年度宠物友好目的地”两项荣誉；桐庐天空秘岭民宿获评2025浙江十大“心动”民宿小院；桐庐县文旅投资集团营销部负责人陈琛荣膺2025浙江年度文旅主理人。一座江南小城，凭什么能够横扫榜单？从数据上来看，2025年桐庐全域游客1328.6万人次，同比增长13.5%。旅游收入同比增速杭州第一，其中国内旅游收入和入境旅游收入都位列杭州第一，过夜游增速杭州第一。2026年春节、“五一”假期，游客量与旅游收入再攀新高，相继登上马蜂窝、同程旅行等全国热门县域旅游目的地榜单。真正打动远方来客的，是桐庐把山水玩出了“野”味，多点开花的业态融合。

三 | 这里有62处新业态项目，数量全市第一。严子陵钓台不再只是“坐看富春山居”，而是变成沉浸式山水戏剧场，今年“五一”游客量同比大涨65.3%；OMG心跳乐园带着游客“上天入地”，华东最野的8条峡谷漂流、高空滑翔伞、ATV越野构成水陆空全栖运动版图；总投资20亿元的开元森泊度假乐园开园即火爆，一跃成为华东亲子度假新地标……锁定夏日赛道，桐庐还将“戏水王国·浪在桐庐”IP进一步升级为 “戏水王国·桐庐真能野”，自制微电影《桐庐给你降降火》刷屏朋友圈，全网招募“野王”开启挑战赛，线上曝光超30亿次。

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